Below is a summary of the recent developments in the search industry from various sources.
From Search Engine Land:
Retailers: GTINs Required By May 16 For Google Product Listing Ads
Feb 11, 2016 by Ginny Marvin
GTINs will be mandatory for brand name products sold by multiple merchants.
5 Simple Strategies To Improve Your Blog’s Search Rankings
Feb 11, 2016 by Daniel Faggella
Columnist Daniel Faggella shares tips to maximize your blog’s search performance.
5 Ways To Crawl A Staging Server Before Important Site Changes Go Live (To Save SEO)
Feb 11, 2016 by Glenn Gabe
Discover potential SEO issues with a thorough crawl of the staging environment, even if it’s not easily accessible, as shared by Glenn Gabe.
Google To Remove Right-To-Be-Forgotten Links Worldwide, For Searchers In European Countries
Feb 10, 2016 by Danny Sullivan
Google will no longer show links for users in the country where a RTBF request was made, across all editions of Google used in that country.
Recent Headlines From MarTech:
- Time Inc. Acquires Myspace-Owning Viant, Readies To Battle Facebook And Google
- Wikidata 101 For SEOs
- Brand Bidding & PPC Optimization: The Value Of Brand Keywords (Part 2 of 8)
- Data Extractor Diffbot Wants To Turn The Web Into The Semantic Web
- Here Are Nine Brands That Advertised On Snapchat For The Super Bowl
- MarTech Maven Scott Brinker: The Adobes And The Oracles Missed The Opportunity
- The New Face Of Public Relations: Tricks And Tools Of Today’s Practitioner
- Using Data.gov And Open Data To Develop Actionable Consumer Insights
- MarTech Today: Facebook Video Ad Features, Twitter’s New Timeline & Wikidata 101
- SAP Ariba CMO Believes There’s No Function More Creative Than Marketing
- Facebook Delivered Triple The Engagement Over Twitter For Branded Content In 2015 [Report]
- Content Marketing Output Surged 35% In 2015, While Engagement Dropped 17% [Report]
- Only 32 Percent Of Emails Were Opened On Desktop PCs In 2015 — Report
- Twitter’s 2016 Roadmap: Live Video Ads, Easier Replies, Expanding Moments & More
- Digital Body Language: Reading and Responding to Buying Behavior
- Twitter Has $710 Million Q4, 86% Of Ad Revenues Came From Mobile
Search News From Around The Web:
Industry
- Google Defends U.K. Tax Settlement Before Lawmakers, Wall Street Journal
- Google Faces U.K. Lawmakers as Osborne’s Tax ‘Victory’ Sours, Bloomberg
- Moz Pro: The Rear View and the Road Ahead, Moz
- New York Attorney General Prosecutes Fake Reviews and Validates Yelp’s Own Efforts, Yelp Blog
- Q&A: Exploring Elite SEM’s Launch of New Division To Help High-Volume Marketers Reach Active Shoppers, Adotas
- The 2015 Moz Annual Report: All the Facts and Then Some, Moz
Local & Maps
- Labelling Polygons in Google Earth, Google Earth Blog
Link Building
- Did Google Remove the Link Search Operator?, Bill Hartzer
- PR Lead Link Acquisition Techniques for SEO, State Of Digital
Searching
- Announcing the People API, Google Developers Blog
- Last-Minute Valentine’s Day Reservations and Gift Ideas, Bing Blog
SEO
- SEO: The Quick & Dirty Google Index Diagnostic, Portent
- Google Says Spikes In Crawl Rate Does Not Mean An Algorithm Update Is On Its Way, Search Engine Roundtable
- Google Spam Team Begins Polish Hacker Review, Search Engine Roundtable
- Should Your SEO Team Be Wide or Deep Specialists?, Search Engine Guide
SEM / Paid Search
- 5 Core Ways to Integrate Paid Search and Social Media, BruceClay
- 5 Ways to Battle PPC Competitors, Metric Theory
- In PPC, What Was True Then May Not Be True Now, The SEM Post
Search Marketing
- Google Knowledge Graph Edits By Owner Happen Quick, Search Engine Roundtable
- Savvy Content Promotion Strategies & Techniques Used by the Pros, SuccessWorks
